This Cookies Policy explains how MOON Fertility AB, a legal entity incorporated in Sweden with company registration number 559071-0009, Medicinaregatan 8A, SE-413 90 Göteborg (below referred to as ”MOON Fertility”) uses cookies on MOON Fertility’s website and the web shop at this website. The use of ”we”, ”our”, and “us” below, refers to MOON Fertility.


A cookie is a small text file that is stored on the communication device you use (e.g. computer, smart phone, tablet or other device). The use of cookies allows us to identify you as a visitor to and user of, MOON Fertility’s website and web shop. MOON Fertility uses the following types of cookie files, which either MOON Fertility, or third parties through MOON Fertility, requests to save on your computer;

Session cookies: These cookies are stored temporarily on your computer in order to enable you to use the website and web shop without any problems. For example, this kind of cookie is used to keep track of which language you have chosen for the web shop, and disappears when you close your browser.

Persistent Cookies: These cookies are stored for a longer period of time on your computer, and have a specific expiration date. Once the expiration date for the cookie has passed, it will be deleted from your computer, as soon as you revisit the website/web shop. Persistent cookies are used, among other things, to identify a frequent visitor and sometimes as a basis for statistical programs.


MOON Fertility’s primary purpose of using cookies is to improve the website and the web shop for you as a visitor, as well as to customize marketing to suit your needs. Cookies are used by MOON Fertility and third parties, in order to identify which items you have placed in the shopping cart of our web shop, and in order for us to be able to individually tailor the content on the website and in the web shop, to your interests and preferences (on the basis of the information from your previous visits). Cookies are also used in order to speed up your searches. We also record general visitor statistics using third party cookies, to improve the web shop and to learn more about our visitors, but statistics are not traced to a unique user.

MOON Fertility uses Google Analytics, one of the most widespread and reliable data traffic analysis solutions on the Internet. We use Google Analytics in order to gain a better understanding of how you use our web shop and how we can improve it to your benefit. The cookies that Google Analytics places on your communication device include, for instance, how long you stay in our web shop and which pages you visit. Further information on the cookies from Google Analytics can be found on the official Google Analytics website.


By visiting our website and/or using our web shop, and adjusting the settings of the browser of your device so that it allows cookies, you agree and consent to receiving cookies from MOON Fertility as well as its business partners.

You can deactivate the function that allows the placement of cookies on your device and withdraw your consent in respect to the receipt of cookies by changing the settings of your web browser on your device. You can also delete the cookies that you already have on the hard drive of your device.

Please note that, if you deactivate the cookie function on your device, you may not be able to use the web shop optimally and your user experience might be restricted. Your login information and other personal settings, for instance, will not be stored.